PeaceHealth adopts a multifaceted approach to recruitment, with a focus on both local and national efforts. Burke shared insights into their utilization of platforms like LinkedIn, Facebook, and even Craigslist for local talent acquisition. In addition, they advertise in local newspapers to reach candidates who may not be active on digital platforms. On the national front, they prioritize strategies such as referral bonuses, recognizing the influential role that internal referrals play in sourcing new talent. 

Nevertheless, Burke revealed one particularly innovative approach to nurse recruitment – the utilization of Incredible Health. Much like how Bumble revolutionized the dating app space by empowering women to make the first move, Incredible Health has brought a game-changing shift to the healthcare talent acquisition realm. Rather than nurses submitting job applications, they create comprehensive profiles highlighting their skills, qualifications, and career aspirations. Hospitals are taking the initiative to actively recruit these nurses, changing up the usual dynamic where nurses seek out opportunities themselves. Essentially, Incredible Health is marketing to the candidates versus the candidates applying to jobs. They peruse these profiles and extend invitations to promising candidates for interviews, streamlining the recruitment process and placing nurses in the center of attention. Incredible Health's novel approach has redefined the way healthcare professionals connect with prospective employers, offering a more efficient and dynamic recruitment experience.