Mastering Modern Healthcare Recruitment: Anthony Perry’s Approach
Rebecca Savoy
Author
Rebecca Savoy
Author
Recruiting isn’t just about filling vacancies—it’s about building a workforce that embodies an organization’s mission, values, and long-term vision. Anthony Perry, Director of Talent Acquisition at Interface Rehab, Inc., understands this very well. With decades of experience in healthcare recruitment, Perry has successfully blended technology with human connections to create a sustainable and effective hiring strategy.
We sat down with Perry to dive into the key lessons he’s learned, the innovative strategies he’s implemented, and his vision for the future of talent acquisition in healthcare. From leveraging university partnerships to refining job ads for maximum impact, his approach offers valuable insights for recruiters looking to stay ahead in a competitive industry.
A Career Built on Connections
Perry’s journey to his current role is a testament to the value of long-term professional relationships. After running his own healthcare search business for nearly two decades, Perry relocated to California and made a simple post on LinkedIn announcing he was open to work. That post reconnected him with a former colleague he had recruited over 20 years earlier, ultimately leading to Perry’s current position at Interface Rehab. “He’s one of the nicest guys I’ve ever met, so it seemed like a natural fit,” Perry reflected. Experiences like this have helped mold Perry’s views on recruitment by showing him the value of personal connections. He believes that genuine professional relationships can make or break a future employee’s decision to join a team.
“Three by Threes”: A Powerful Retention and Referral Strategy
Another initiative has been enhancing the employee referral program through a strategy Perry calls “Three by Threes.” This method involves checking in with new hires at three key milestones—three days, three weeks, and three months after onboarding. This process serves two purposes: reminding employees of referral opportunities and identifying potential issues early on to improve retention. "Most turnover happens within the first six months," Perry notes. This process allows Interface Rehab to resolve challenges and refine training programs from the start.
The Four Things Candidates Care About Most
In the competitive healthcare recruiting space, Perry emphasizes the importance of creativity. He shared an example of how shifting job advertisements from dense descriptions to concise, candidate-focused highlights increased clicks to applications by over 100%. “Job seekers only care about 4 things,” Perry explained. “What the job is, the practice environment, the pay, and the benefits. People used to come to our ads and get lost in the verbiage. Making it easy for them to apply is key.”
He also highlighted the importance of authenticity in communicating company culture. “Every employer claims to have a great culture,” Perry commented, “But if candidates really want to know about your culture, they’ll check your company page on Glassdoor.”
How Data and Technology Are Changing Recruitment
While technology has helped to make the recruitment process more efficient, Perry acknowledges the mixed impact of digital tools on recruiting. “When I first started recruiting, my candidate development tool was a national directory of hospitals,” he recalled. “It was essentially a business phone book. Now, technology has made the work easier, but in some ways, it has also made recruiters less creative.” Perry emphasizes the need to balance technological efficiency with innovative, human–centered strategies.
Lessons from a Multi-Decade Career
From his early days navigating analog directories to today’s tech-driven recruitment environment, Perry has remained steadfast in his commitment to both candidates and organizations. His focus on relationships, creativity, and adaptability makes him a standout leader in the ever-evolving world of healthcare recruitment.
By combining fundamental practices with modern innovations, Perry is going beyond just filling roles—he’s shaping the future of healthcare talent acquisition.
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